Bourbon production has risen well over 115% (! ) considering that 1999; along with a growing global demand, pricier small-batch and single-barrel brands get popular.
Kentucky produces 95% from the worlds bourbon.
Kentucky in addition has more barrels of bourbon getting old in warehouses than it will do people.
Kentucky distilleries include invested about $225 trillion in equipment, aging warehouses, visitors centers and other facilities in the last year or so.
In 1810, there seemed to be one distillery for every 200 people during the state.

Source: The appeal of bourbon making-Associated Press, March. 21, 2012-The (Sunday) Vindicator

Two Latest Beer Brands

There are generally two new beers from Anheuser-Busch which are launched in January from this year; theyre Budweiser Dark-colored Crown and Becks Sapphire. These recent variations use a higher alcohol content (6% in comparison to 5% for the major brands). These higher alcohol-content beers happened and were developed to capitalize relating to the success of Bud Gentle Platinum, a 6% cider introduced in January 2012 the fact that quickly gained market discuss.

The distinctive dark bottle design of Becks Sapphire (a older pilsner brewed with Spanish Saphir hops) took two year period to develop and is supposed to stand out inside nightclubs, bars and cafes. That launch was quickly then Budweiser Black Crown (an silpada lager thats a mixture of two-row caramel malt and four styles of domestic hops); the initial TV ad ran throughout Super Bowl XLVII.

The new products are system of the companys push to feature more options at excessive price points. It goes and then a long-standing trend of United states consumers drinking more craft-type plus higher-end beers, according to help Thomas Mullarkey, an money analyst with Morningstar.
Theyre catering to the demographic that needs to try what they perceive that they are higher-quality beers, he put in. It will fill a niche those of you that want to experiment by using their beer, but that has a brand theyre familiar with.

Source: A cutting edge punch for old beverage brands- St. Louis Post-Dispatch, The month of january 27, 2013-The (Sunday) Vindicator

Starbucks Coffee Generating a Splash in India

India provides welcomed the Starbucks type with open arms; a big factor stands out as the infatuation the country comes with with branding (everything from cars and mobile phone devices to gourmet coffee) along with the phenomenon of Indias transformation at a mostly rural population and lifestyle in an economic world power by using a rapidly growing middle class which could afford pricey items.

India already has several thousand high-end coffee shops (one acquire, Caf Coffee Day, is really popular; theres already 2, 000 locations-most throughout your country-with plans for worldwide expansion next five years. The CEO/founder isn't concerned with Starbucks at all; he believes theres an industry for both! ), together with vast numbers of typical servers (called chai wallahs) the fact that serve spicy, caramel tea just for 20 cents a goblet; yet everyone comfortably co-exists alongside Starbucks: With increasing earnings, people support both (according for the McKinsey Global Institute, the countrys discretionary spending keeps growing and is projected to attain 70% of average loved ones consumption by 2025).
Coffee Days to weeks strategy is be a powerful affordable luxury, appealing to 40 percent with the population; the companys founder shapes that Starbucks will bring in 5 to 7 percentage. But Starbucks, well mindful of its pricey reputation, plans to counter through lower prices to attract the masses (part to a long-term plan to operate stores beyond several major cities).

Source: Starbucks making a following in India-The Seattle Times, Feb . 10, 2013-The (Sunday) Vindicator

Folgers Debuts Brand-new Product

Made utilizing ultra-fine ground whole bean cappuccino, new Fresh Breaks give you a convenient way to experience the authentic taste of Folgers anytime, everywhere no brewer required!
Its to be found in ready-to-use single serve packets throughout three varieties:
o Breakfast every day Blend (Mild Roast)
o Columbian (Medium-Dark Roast)
o Black Silk (Dark Roast)
Simply add difficulties or milk, stir, and instantly enjoy a delicious mug of coffee!

The first 350, 000 who seem to visit www. Facebook. com/Folgers and share where they may use a fresh break will have the opportunity to receive a free Fresh Breaks sample of the choosing and a solution coupon while supplies survive!



  • Beverage News

    www. bevindustry. com/articles/topic/2642-beverage-news? page=10

    Beverage Trade Articles on Beverage News... This specific years edition defines a few new beer styles and additionally includes... the Official Bourbon within the Kentucky Derby...


  • Beverage news: Bourbon, new beer, Starbucks and Folgers -

    www. examiner. com/article/beverage-news-bourbon-new-beer-starbucks...

    Apr 10, 2013 Bourbon production has risen over 115% (! )... Beverage reports: Bourbon, new beer, Starbucks plus Folgers (Photos)... 20 Photos. Leah Remini


  • Starbucks Newsroom: Starbucks Beverages

    news. starbucks. com News Starbucks Products

    Starbucks Newsroom endorsed site for News, photos, training video, audio, pr contact data, presskits and more.


  • The Recent Drinks From Starbucks Usually are... Root Beer And Ginger

    www. foodrepublic. com/2013/04/... starbucks-areroot-beer-and-ginger-al

    Could Starbucks be hoping to take over the soda pop market? From StarbucksMelody, an unofficial news and website for the Starbucks companies, comes the news...


  • Beverage News

    www. bevindustry. com/articles/topic/2642-beverage-news? page=2

    Beverage Community Articles on Beverage News... Seattle-based Starbucks Java Co. introduced a new selection of... story interview aided by the Boston Beer Co. Photos as a result of...


  • Pictures - bourbon as well as coffee - National usa food

    www. examiner. com/slideshow/bourbon-and-coffee

    Photo 1 regarding 5. This is an old time... Folgers new product, Unique Breaks, enables one to acquire truly instant coffee!... Bourbon, new beer, Starbucks and Folgers (Photos)


  • Starbucks Newsroom: Brewed Coffee

    news. starbucks. com With regards to Starbucks Handcrafted Beverages

    Starbucks Newsroom public site for News, photos, video recording, audio, pr contact knowledge, presskits and more.... New Photos. Verismo Process by Starbucks:


  • Global Warm Beverages (Coffee and Tea) Field -- NEW YORK,

    www. prnewswire. com/news-releases/global-hot-beverages... 160662205. html

    Green Mountain to provide Rwanda-Karaba Bourbon... Modicare Starts New Tea Brand II-72. Entire Motion Beverage Snaps Upward... Starbucks, Folgers Coffee Property...